Audience Research

Identifying the audience when creating our own band and essential our own brand is massively important. if this is done incorrectly this could effect our bands financial success. Whereas if you do it correctly you can identify the group of people you are marketing this brand towards, meaning you can tailor make it, using general stereotypes, to their liking. Improving marketability.

In order to conduct this research i am going to use a website to UK tribes here is a link. click on the photo)

This website was created by Channel 4 and is used to decipher between social groups in the uk for the younger generation. The two social groups that our brand will reach out too are the Stylers and also DIY'ers.

"Stylers are  representing status and style, it’s about partying, looking good and staying ahead of cool.

Stylers hold strong on the UK Tribes map – innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants (check out the Hypebeasts), more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle."

"DIYers are creative, tech savvy self-starters that bring culture to life for Tribes today – they produce music, promote club nights, start indie brands and create festival stages.

Many are also Creatives, but DIYers are set apart by their aspirations to ‘make it’, create events and actively influence culture in their area. DIYers used to be focused more in London, but in 2015 all major cities have a strong DIY scene. While their 2012 touch points remain (resourceful, tech driven and business orientated) to be a DIYer in 2015 you need to have seen genuine success – so vlogging with 1M+ followers can make you a DIYer, but being a bedroom DJ or Tumblr fanatic won’t!"

Here are some general images of what you might come to expect the appearance to be from these social groups..